Former Pidcock Motorcycles dealership set to reopen under new ownership as Bikers Nottingham

The UK motorcycle industry faced a tough 2024 and among those to succumb to the onslaught of reduced demand and inflated operating costs was longstanding dealer chain, Pidcock Motorcycles.

• Related: Concerns mount as more major motorcycle dealership chains enter administration amid sales shortfall 

Now though, a glimmer of good news has arisen for the firm’s former Nottingham based BMW Motorrad site, with The Potteries Motorcycles of Stoke announcing they will be taking over the destination. 

An opening weekend has already been pencilled in for March 1-2 and thanks to the venture, many of Pidcock’s former staff members are expected to be retained.

The site on Fields Farm Road, Long Eaton, is set to be rebranded as ‘Bikers Nottingham’. The revived store will no longer stock new BMWs, instead dealing in used machines and new bikes including the likes of Benelli and Voge. 

These brands are imported to the UK via MotoGB – the UK’s largest independent importer and distributor of motorcycles, and also the parent company of The Potteries (who are also a franchise dealership for Kawasaki and KTM) . 

“It’s a blank canvas at the moment,” said Craig Cameron, Dealer Principal of The Potteries Motorcycles.  

“For now, we’ll be selling quality used bikes and a couple of the other brands that we import. But we’re going to keep out minds open and see what fits best for us and the area.” 

Nottingham born himself, Cameron hopes to create a hub for local riders with the move. 

“We need to keep the biking community going and we believe that we can do good job in that area,” he continued.  

“People may say that you don’t need bike shops anymore, but I believe you still need a place for people to come in person. 

“I want people to have a space to meet up, have a drink, talk bikes and ride bikes. 

“I want to have a café there as well. How we’re going to do that I don’t know yet, but we’ll make it happen. 

Both Pidcock Triumph and Ducati Nottingham – Pidcock’s other two former locations -have already permanently closed are not covered in the takeover.