BSB: MSVR appointed European Promotional Partner for MotoAmerica King of the Baggers Series

Bennetts British Superbike Championship organisers MSVR have been appointed European Promotional Partner for the MotoAmerica King of the Baggers series.

Interest in the championship, which includes highly modified American-made Harley-Davidsons as well as Indian V-twin touring motorcycles, has grown in the last few years, following its introduction to the MotoAmerica paddock in 2020 as a one-off invitational event at Laguna Seca. 

The series grew to three rounds in 2021, including factory teams from Indian Motorcycles and Harley-Davidson. The 2023 season consists of 14 races, taking place in seven of the MotoAmerica rounds. This included the Daytona 200 event during Bike Week in Florida.

Popularity in the UK has also grown thanks to the success of Grand Prix veteran Jeremy McWilliams. The 59-year-old won at Daytona in 2022 and competes in both the King of the Baggers and Super Hooligan Championships this season.

This new agreement will see MSVR evaluate different venues, series and events throughout Europe and plan a series of races.

🤠 @McWill99 used to race two-strokes in the Grand Prix World Championship, so he knows a thing or two about sliding the rear tire to set up for corner exit. And, even at the age of 59 and while aboard a 600-pound @MissionFoodsUS King Of The Baggers @indianmotocycle, McWill can… pic.twitter.com/zzuSfLXDdb

— MotoAmerica (@MotoAmerica) July 28, 2023

 
“The growth of the MotoAmerica King Of The Baggers series has been phenomenal and its popularity has brought a lot of new spectators to our championship and in turn a lot of those also become Superbike fans,” said MotoAmerica President Wayne Rainey.

“Our relationship with MotorSport Vision Racing and Stuart Higgs makes them the perfect partner to help us get the MotoAmerica King Of The Baggers to European race fans.”
 
MSVR Bennetts BSB Series Director Stuart Higgs concluded: “I have watched with great interest as the MotoAmerica King of the Baggers series has captured the attention of fans, the motorcycle industry and the media alike across the USA, with its totally unique, seen to be believed motorsport spectacle.

“I am confident that we can develop the series to a new European audience and replicate the success already achieved.”