BSB: Lee Hardy Racing and VisionTrack join forces for 2022 campaign

Lee Hardy has revealed that VisionTrack will become his team’s new title sponsor for the 2022 Bennetts British Superbike Championship season.

This year, Lee Hardy Racing will be known as VisionTrack Kawasaki, with the returning Leon Haslam representing the team as its sole rider. The team will make its debut appearance at the Snetterton test later this month, with the all-new livery expected to be unveiled in the coming weeks.

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“I am ecstatic with having secured VisionTrack as the team’s new title sponsor,” Hardy said. “VisionTrack are a state-of-the-art brand and one, which I am proud to have an association with my team. VisionTrack brings a whole new dimension to my portfolio and one which I will nurture and together we will grow.

“This will be our sixth year with Kawasaki and it’s a relationship that has grown year on year. The team has had some amazing success with the brand, and I am pleased we are back onboard the Ninja ZX-10 RR for another season. The Kawasaki is a formidable package within the Superbike class and that brings me on nicely to our new signing Leon Haslam. Not only did I need to negotiate a new title sponsor, I thought I would go the whole way and look at bringing Leon back to BSB to figurehead the team.”

Haslam returns to BSB after spending the last three years in the World Superbike Championship. Haslam spent a single season alongside Jonathan Rea at Kawasaki, before helping to develop the all-new Honda Fireblade at Team HRC in 2020 and 2021.

“Leon is an incredible talent and someone I have always wanted to work with,” Hardy added. “His fiery temperament and passion for racing is always on display and I like that. This is an opportunity for Leon to shine again and we are behind him and ready to deliver, he is very driven and wants to win and so do I.”

VisionTrack’s new deal with Lee Hardy Racing comes on the eve of the brands debut in the MotoGP paddock this weekend in Qatar. Under the VisionTrack Honda branding, Michael Laverty’s Moto3 team will be fielding two young British riders, Scott Ogden and Josh Whatley. Laverty’s Academy is also sponsored by VisionTrack.

“We are huge supporters of the Bennetts British Superbike Championship and when Lee contacted me about the opportunity with Leon, and possibilities of title sponsorship, it was a very quick decision,” VisionTrack CEO Simon Marsh said. “Like all BSB fans we look forward to some very exciting racing in 2022.”