BSB: PR Racing reveal new partnership with iForce for 2021

PR Racing has unveiled a new partnership deal with iForce ahead of the 2021 Bennetts British Superbike season.

The Liverpool-based team will celebrate its 20th BSB anniversary this season and will now be supported by iForce, a retail logistics and supply chain provider who specialise in ecommerce.

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As a result of the new collaboration the team will be renamed iForce Lloyd & Jones BMW – as they also continue their long-term association with engineer merchants Lloyd & Jones.

“It is fantastic news for our team that we can announce not only the continuation of our relationship with Lloyd & Jones, but also that we welcome iForce to the team for the 2021 Championship,” Team Principal John Jameson said. “We are really looking forward to the new season getting underway.”

iForce Lloyd & Jones BMW will field two riders this season with Joe Francis returning alongside Superbike rookie Brad Jones. Francis enters his third consecutive campaign with the team after a successful 2020 season which saw him secure two top 10 finishes. Meanwhile, Jones finished runner-up to Rory Skinner – who also moves into the Superbike class this year – in the Supersport class with one victory and six further podiums.

Like all of the BMW teams in BSB, iForce Lloyd & Jones BMW will have the brand-new BMW M1000 RR at their disposal this season.

“iForce is delighted to be involved with PR Racing and the Bennetts British Superbike Championship,” Neil Weightman, iForce Commercial Director, added. “Reflecting the fast pace of our industry and especially the dramatic changes we have seen over the last year, we look forward to working with PR to promote our brand and host our clients throughout the season.”

As per the recent calendar update, the 2021 BSB season will get underway at Oulton Park on June 25-27.