Brough Superior SS100 ridden by George Brough sells for £241,500 at National Motorcycle Museum
The National Motorcycle Museum (NMM) in Solihull played host to the H&H Classics motorcycle and scooter auction on Wednesday, March 26, with more than 270 items going under the hammer to net a combined sales figure of over £1.5 million.
Amongst the options was a 1930 Brough Superior SS100, which was built for and ridden by company founder, George Brough, and sold for £241,500 on the day. George founded the brand in 1919, having been heavily influenced by his father William E. Brough.
- Related: 2018 Brough Superior SS100 review
“If you’re looking for a seriously rare and special motorcycle then you don’t need to look much further than this 1930 Brough Superior SS100,” Senior motorcycle specialist at H&H Classics, Mike Davis said.

Just 21 SS100s were produced that year, with this particular machine ridden at the Edinburgh Trial by George Brough. It underwent a restoration in 1980 with expert Tony Cripps and has been on loan to the NMM in the past.
- Related: 2024 H&H auction results from NMM
“When you also consider it’s a works-prepared machine which George Brough used in the tough MCC Edinburgh Trial, then it reaches another level of desirability,” Davis continued.
Bikes were available to view from 1pm on Tuesday, March 25, with the motorcycle portion of the auction starting at noon the following day.
Other lots also included a 2023 BSA Gold Star, which was the last bike ridden on screen by the late Dave Myers in the BBC’s ‘The Hairy Bikers Go West’. It sold for £18,170 to a round of applause, raising money for the NSPCC and CancerCare charities.
Although the National Motorcycle Museum specialises in the celebration of British motorcycling – with around 1000 bikes on their collection – the auction also welcomed machinery from abroad.

Also on offer was a well-cared-for Ducati 900SS, finished in black and gold, that has been owned by a single family since 1980.
Purchased from Apple Motorcycles in Hinckley, it comes with a V5 and plenty of paperwork – including an original sales receipt. It was expected to fetch £20,000 to £22,000 but failed to sell on the day.