Hinckley-based Triumph Motorcycles celebrate record-breaking year with 134,635 bikes sold in 2024
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Triumph Rocket 3 cruiser -
Triumph logo on handlebar pad -
Triumph Scrambler 400X -
Triumph Scrambler 400X and Speed 400 -
Triumph TF250-X motocross bike
Triumph Motorcycles are celebrating their best sales year yet, with over 100,000 bikes leaving dealerships globally across 2024.
A total of 134,635 machines were sold across the world in 2024 – equating to a 64% increase on the previous year. This has been helped by a 46% growth in dealers since 2019 – with 950 establishments now selling the Hinckley-developed products in 68 countries.
- Related: Triumph sell one million motorbikes
A wide range of new models entered the market from Triumph across the year, including an updated Tiger 1200 family, a new Daytona 660 sportsbike, refreshed Tiger 900s, and an even more powerful pair of Rocket 3 muscle cruisers. They also launched both a 250 and 450 motocross bike, in a bid to draw in more of a market share in nations like the USA.
These latest figures represent the fifth consecutive year of growth for Triumph, with sales now up 123% since 2019. Amongst these market countries, standout growth has been seen in Brazil, Italy, Japan, Turkey, Hungary, Poland, Mexico and India where sales are said to have more than doubled in that timeframe.
Looking more specifically at last year, the greatest sales improvement was seen in India – achieving 29,736 units – likely helped by the arrival of the Speed 400 and Scrambler 400X single-cylinder roadsters, built in partnership with Bajaj Auto in the country.
On top of this, the Americas region – including Brazil, Canada and USA – was up 44% compared with 2023.
Triumph were not the only brand to experience a record-breaking year in 2024, with BMW selling 210,408 machines across the period. Honda are also set to end their current financial year on March 31 with a massive 20.2 million bike sales – around 40% of the world’s two-wheeled market share.
