The second-hand bike retailer, which is the nation’s largest and also operates webuyanybike.com, has taken over the former P&H Motorcycles premises and is currently refurbishing it to create a centre for sales, accessories, servicing, and MoTs.
The venue – dubbed SuperBike Factory South – houses over 400 used motorcycles in-store, with access to a wider stock of more than 3,500 bikes from across the group.
It is the firm’s most southern location to date, bringing the brand’s large selection of machines to riders in the nation’s Southeast.
The move marks the firm’s sixth store location in the UK, adding to its existing premises in Bristol, Milton Keynes, Bradford, Donnington Park, and Macclesfield.