Ducati Stoke announce new ownership and fresh premises for 2025 as Bob Sheldon takes the reins

Ducati’s dealership presence in Stoke will come under new ownership from the midpoint of 2025, bringing with it a change of premises.
The new venue will continue to offer Ducati’s full range of new machines, as well as test rides, used bike sales, branded apparel, accessories and servicing.
Staffordshire Triumph owner Bob Sheldon will take over the enterprise, marking the local ex-miner’s first foray into Ducati.

“I’m incredibly excited to start this new chapter with Ducati Stoke. Ducati is an iconic brand, and I can’t wait to welcome both existing and new customers,” said Sheldon.
Ducati Manchester Group’s Chris Booth added: “We’ve had great success with DMC Stoke and created wonderful memories with our clients. We’re delighted to pass the baton to Bob, and confident he will enjoy the same success.”
The current DMC Stoke, owned by the Ducati Manchester Group, will remain open and fully functional until the new location is ready for action.
More details on the new site, including the exact opening date, will be confirmed in the coming months.