Buyer sought as Completely Motorbikes dealership chain enters administration

Completely Motoring Limited, the company behind multi-franchise motorcycle dealership chain Completely Motorbikes have confirmed that they have entered administration alongside Thunder Road Motorcycles Limited in Bridgend, and John Wilkins (Motor Engineers) Limited.

Announced in a social media post on Friday, October 11, the joint administrators are now urging anyone interested in purchasing the £70 million turnover group to come forward – with the two- and four-wheeled businesses collectively employing 165 people and housing over 1500 bikes across 21 showrooms.

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Completely Motorbikes had acted as the title sponsor for the FS-3 Kawasaki racing team in 2024 Bennetts British Superbike season, with previous BSB class involvement going back as far as 2019.

Fears for the future of the business began to bubble up online on Friday, October 4, when the wider group closed for a stock audit. Prior to last Friday’s announcement, a company spokesperson had confirmed to MCN that the company had filed a notice of intent to enter administration.

The ongoing financial process will now be managed by a team from accounting and advisory firm, Azets, alongside Xeinadin Corporate Recovery Limited – with both appointed to the position on Thursday, October 10.

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“The group has encountered financial difficulties after a poor summer sales period,” Joint Administrator Jonathan Amor of Azets said. “As a result, the group has been placed into administration to protect it. We are exploring sale options with interested parties.

“We have received several expressions of interest, and we urge any other parties to make contact as soon as possible, with a view to securing a future for the group and saving as much of the business, and as many jobs, as possible.”

Brands involved with the Completely group include Aprilia, CCM, Ducati, Honda, Indian Motorcycle, Kawasaki, Triumph, Suzuki, Vespa, and more.