KTM Sweet Lamb Adventure Bike Experience set to close after five-year partnership

KTM UK have confirmed they are ending their Sweet Lamb Adventure Bike Experience ahead of 2025, after a five-year partnership with the expansive mid-Wales venue.

A spokesperson for the UK arm of the orange brand told MCN that the decision had not been made as a result of the current ‘self-administration’ financial process being undertaken at KTM’s Austrian headquarters, however it remains a blow for customers wanting to experience off-road biased product in a controlled environment. KTM say they will focus on providing better test ride opportunities at shows including the Adventure Bike Rider Festival.

Established in 2019, the KTM experience has used bikes from the A2 licence-friendly 390 Adventure, through middleweights like the 890 Adventure R, and even the 1290 Super Adventure R. It also gave rise to events such as the KTM Adventure Rally UK.

Although KTM are leaving, the 6500-acre Powys site will remain in action, with Ducati continuing their Sweet Lamb DRE Adventure Academy – allowing customers to experience both the Desert X and Multistrada V4 families off-road.

One-to-one training, and small groups using their own bikes will also be catered for. Visit Sweet Lamb’s website for more.