CCM's new Managing Director promises fresh product lines in the next three years

CCM’s new Managing Director, Jason Broome may have only taken the reigns to the Bolton-based motorcycle company in May 2024, but he’s already got big plans – helping to launch a Project X adventure concept at the recent Motorcycle Live (MCL) show and further committing to new engine platforms in the next three years. 

“I would say in three years we will have definitely new products, and we will be in multiple international markets. That’s the ultimate goal,” Broome exclusively told MCN during November’s MCL event at Birmingham’s National Exhibition Centre (NEC).

“The pool of customers we can try and attract right now with the current range is going to get smaller – because they’ve already got the bike,” he continued – referring to the current six-strong line-up, all powered by the same 600cc single-cylinder engine. 

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These models do not adhere to Euro5+ regulations and instead go through Motorcycle Single Vehicle Approval (MSVA) in order to be sold in the UK.

“An adventure bike fills a void that will take us for the next two years. Within that time frame, we will have a new product, with a new engine, new chassis, that will be available for sale, and then it’s another 18 months for homologation,” Broome explained.

“We’ve already filled one of the voids by adding an airbox, but the Euro5+ standards now are very challenging to try and meet and to design and develop a bike from the ground up to meet those challenging requirements – it just takes a hell of a lot of time.”

The adventure bike referred to is the eventual road-going version of the Project X concept seen at the NEC. It’s set to cost be £13,995 (+OTR) and was inspired by a concept first seen at the Adventure Bike Rider (ABR) Festival in 2022. 

It will arrive with customers in May or June 2025 and is again powered by the 600cc single seen in the brand’s current roadster, bobber, and scrambler-styled stock. 

It also features styling inspired by ‘80s Dakar rally bikes, plus a single shock and long-travel upside down forks – with a small front fairing, bulbous fuel tank, and spoked rims.

At present, only one version of the bike is planned – with less customisation options available than on some of the firm’s current naked offerings.

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“I’ve not been with CCM long, but I need to put my mark on the brand,” Broome continued.“When looking at the Spitfire range that’s basically taken the company over the last six years, people are asking for a re-fresh. 

“We’ve taken a concept from 2022 and made it into a production bike in six months. Has that been easy? No.

“Everybody was behind it though, and that made it so much easier,” the MD added. “We weren’t fighting any bureaucracy, we weren’t fighting any internal politics, we were just fighting against delivering a product we know the customer wants.”

Deposits for bikes were taken for the Project X model during the show, with the new man in charge expecting the bike to take up around half of the firm’s building capacity.

“We don’t want to put a limitation number on it, because we don’t want to over promise and under deliver,” he explained. “We would rather say that CCM as a manufacturer build about 300 bikes a year, and this will probably be around 50% of the production because it will consume allocation of production of the other bikes.

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“We are in talks with international markets for the sale of our products, so I can’t put limitation numbers on anything.”