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SuperBike Factory announce plans for UK expansion following successful 2024 sales

Published: 05 September 2024 Updated: 06 September 2024
  • Used motorcycles Parked at SuperBike Factory
    Used motorcycles Parked at SuperBike Factory
  • A Honda Fireblade and Kawasaki Z1000SX at SuperBike Factory
    A Honda Fireblade and Kawasaki Z1000SX at SuperBike Factory
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Europe’s largest used motorcycle retailer – SuperBike Factory – has announced plans to expand their UK dealer network, while also stating that they have ambitions to expand into mainland Europe in the future – although the locations of these new showrooms remain unannounced.

The news accompanies claims by the dealer chain that 2024 is expected to mark a record year in terms of sales.

A Honda Fireblade and Kawasaki Z1000SX at SuperBike Factory

Last year SuperBike Factory expanded its reach by opening five additional showrooms, including sites across Buckinghamshire, Cheshire, West Yorkshire, the South West, and Donington Park.

Chief Executive Edward Armitage said: “In 2024 we have invested significantly in expanding our stock range and we are on track to have a record year, establishing a strong foundation for future growth as we look towards 2025 and beyond.”

By Nye Davis

MCN Content Writer, dog dad and motorcycle adventurer - After gaining experience in various technical roles within the motorcycle trade, I joined Motorcycle News as a Content Writer in 2024. My passion for motorcycles began early, growing up in a bike-enthusiast family. My youth was spent riding trails, motocross, and briefly road racing. At 19, after earning my A2 license, I discovered a love for touring, completing the NC500 in Scotland shortly after. Driven by a thirst for adventure, I undertook a ride from the UK to Azerbaijan and back, traversing Europe, Western Asia, and North Africa. More recently, I undertook a 20,000km journey from the UK to South Africa along Africa’s west coast.