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MV Agusta announce ambitious global plans including new stores and increased production volume

Published: 02 August 2024 Updated: 02 August 2024
MV Agusta Superveloce front three quarters
MV Agusta Superveloce front three quarters
2

MV Agusta have announced ambitious plans for the year ahead, including an increase in production volume and the opening of new stores globally. 

The news comes as a result of Pierer Mobility acquiring a majority stake in the Italian brand back in March 2024.  

MV Agusta say that “the company is undergoing significant transformations,” which will result in an expected annual production of 10,000 bikes at their factory in Varese, Italy.  

MV Agusta Enduro Veloce left side

The Italian marque also aim to open additional dealerships and service points around the world, with the aim of creating 230 dedicated MV dealerships by the end of the year. 

Already this has resulted in a new store in Plymouth, as well as franchises in the US, Spain and Italy. 

By Nye Davis

MCN Content Writer, dog dad and motorcycle adventurer - After gaining experience in various technical roles within the motorcycle trade, I joined Motorcycle News as a Content Writer in 2024. My passion for motorcycles began early, growing up in a bike-enthusiast family. My youth was spent riding trails, motocross, and briefly road racing. At 19, after earning my A2 license, I discovered a love for touring, completing the NC500 in Scotland shortly after. Driven by a thirst for adventure, I undertook a ride from the UK to Azerbaijan and back, traversing Europe, Western Asia, and North Africa. More recently, I undertook a 20,000km journey from the UK to South Africa along Africa’s west coast.