TVS Motor Company announce European expansion plans with range of low capacity motorcycles

TVS Motor Company, the Indian conglomerate behind the resurrection of Norton Motorcycles, have announced an expansion into Europe with a range of their own low-capacity machines.

The Chennai firm, who also produce BMW’s G310 series and the electric CE 02, made the announcement on Thursday, 16 November and will partner with well-established European distributor Emil Frey, who have been in business for 100 years.

“This strategic alliance with Emil Frey is a crucial step in our global expansion strategy,” TVS Managing Director, Sudarshan Venu said. “Europe will be a key market for us, and through this partnership, we aim to bring our cutting-edge products closer to European customers.

“Together, we are excited to serve customers and two-wheeler aficionados in Europe and look forward to a successful partnership.”

Together with the Swiss distribution firm, TVS will be bringing in their Jupiter 125 and NTORQ scooters, Raider street bike, iQube S electric, X, Ronin retro, Apache RR 310 sportsbike, and naked Apache RTR 310. These models and more are already sold in over 80 countries, with riders already found in Asia, Africa, and Latin America.

“We take great pride in forging a robust and loyal partnership between our two esteemed traditional companies in the mobility sector,” Lorenz Frey-Hilti, Director Emil Frey Group said. “Our two companies complement each other perfectly and I look forward to seeing this partnership flourish.”

Not all EU markets will be served, with the business pairing said to be focussing on countries with an already high demand for motorcycles. As such, France will be the first country for launch – with all of the mentioned models available from January 2024.

For more, visit tvsmotor.com now.