Ducati announce UK expansion of off-road DRE Adventure Academy

Ducati have announced to crowds at this year’s Motorcycle Live show that the brand will be expanding their off-road DRE Adventure Academy to include dates at the Sweet Lamb adventure centre in Wales.

Starting in 2024, the news comes a year on from Ducati UK Managing Director Fabrizio Cazzoli confirming to MCN that an off-road school was in the works, designed to tap into their booming adventure bike sales market.

Speaking at the time, Cazzoli said: “We do [experiences] on track. So, because we now also have adventure bikes, the expectation is why not do that as well? It’s coming.”

Customers attending the schools in the new year will get the chance to sample the new £18,995 DesertX Rally and £14,995 standard DesertX model. Also on offer will be the £23,590 Multistrada V4 Rally.

Using these machines, customers will get the chance to learn skills surrounding on- and off-road adventure riding, using both theory and practical tuition. Slots are available to book now at dre-adventure.co.uk with prices starting at £299 and climbing to £599.

Speaking about the new announcement, Cazzoli continued: “The DRE Adventure Academy UK’s stunning location, world-class instructors, premium hospitality, and the ultimate Ducati machinery will combine to create a truly unique experience.

“Experiences are at the core of our marketing strategy, and offering new platforms for riders to build unforgettable memories together with Ducati is a key part of it.”