The French Connection: e-bike maker DAB join forces with Peugeot

French motorcycle manufacturers DAB Motors and Peugeot Motocycles have announced a partnership that will bring together their respective companies’ industry knowledge to target the electric motorcycle sector. 
 
DAB Motors will provide expertise in electric motorcycle design while Peugeot will contribute its industry expertise and global distribution network.

“I am thrilled to be partnering with a historical manufacturer such as Peugeot Motocycles,” said Simon Dabadie, CEO and Founder of DAB Motors.

“This strategic collaboration will take DAB Motors to the next level. With the support of Peugeot Motocycles, DAB Motors will soon be mass-producing its electric motorcycles and delivering worldwide.”

As part of this collaboration, Peugeot has made a substantial new investment in DAB Motors, and now owns the majority stake in the company, which will allow the launch the serial production of the DAB Concept-E, a 125cc equivalent supermoto machine.

“The primary driving force behind our collaboration lies in DAB brand promise – to provide thrills on wheels to bold humans,” said Sebastien Mas, President of Peugeot Motocycles.

“This powerful commitment has led us to recognize the necessity of venturing into the electric realm, building upon our legacy of launching motorcycles 125 years ago. Additionally, the essence of both brands is rooted in production in France.”

He added: “We take great pride in manufacturing our premium ranges locally, preserving our strong expertise, and contributing to the growth of the French industry.”