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Ducati Unica: Bologna firm reveal factory custom works program

Updated: 28 January 2022
  • Ducati Superleggera V4 with a custom finish
    Ducati Superleggera V4 with a custom finish
  • Ducati Scrambler receives the custom 'Unica' treatment
    Ducati Scrambler receives the custom 'Unica' treatment
  • Ducati Streetfighter V4 S custom
    Ducati Streetfighter V4 S custom
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Ducati have announced a new custom program, allowing riders to commission one-off bespoke machines, produced in partnership with the firm’s central design department.

Launched on January 27, the new initiative called ‘Ducati Unica’ will see customers work directly with the Bologna firm’s designers and technicians to create their dream machines, with each bike delivered with a certificate of uniqueness.

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Ducati Streetfighter V4 S with custom livery

Would-be owners can choose from a range of finishes, precious materials, performance accessories and more – with every stage of the creation process documented, including the initial design sketches.

Examples already outlined by Ducati include a Superleggera V4 superbike, complete with a glossy blue and black paint job, and a one-off Streetfighter V4 finished with strips of matt camo and Italian-flag Brembo brake calipers.

Customers wanting to enter the program can do so through their local dealership, with Ducati only able to accept a very limited number of projects each year.

By Dan Sutherland

News Editor - I joined the MCN team straight from studying at the University of Sheffield, starting out as Acting Consumer Editor, before becoming the Senior Online Reporter, Senior Writer and more recently the News Editor. Although my first love will always be performance bikes and racing, I have a passion for all things two-wheeled. I did my Compulsory Basic Training (CBT) on my 16th birthday and passed my full test around a year later. I now cover around 20,000 road miles a year on motorcycles of all genres and in all weathers. I have also experienced elements of advanced rider training, tackled countless UK and international short circuits and achieved an ACU race licence to begin a fledgling competition career.