Ohlins launch online magazine

Ohlins Racing has launched a free online magazine called Performance, which offers readers a chance to go behind the scenes at a MotoGP round.

Subscribers to the magazine will be entered into a draw to visit a MotoGP race in 2012 or 2013 with full hospitality from Ohlins.

The first issue of Performance went live on July 13 at www.ohlinsnews.com with features from inside the Swedish factory, custom bikes and insight into the worlds of two and four wheel racing.

Ohlins Marketing Communication Manager Ola Lennstrom explains the thinking behind the magazine: “We’re really excited to be launching Performance, everyone thinks of our racing success but there is so much more to explain about the Ohlins story.

“We have very high-end technical products but the interesting part is their inspiration, the guys that built them and crucially; what they get used for; on circuit, road, dirt and snow.

“We will also be looking to feature more Readers bikes and cars in future editions and our big prize for this first magazine is a special trip to a MotoGP event to really see the paddock through the eyes of our travelling technicians.”

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