Destination dealer: Drayton Croft

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Established in 1979, Drayton Croft has seen some major changes in the market and is still going strong 32 years later as a multi-franchise dealer with a worldwide customer base.

Their passion is bikes of all types. They currently support club racers and have exciting news about BSB and the ­awesome new Kawasaki ZX-10R.

The company based in Hinckley, Leicestershire, was delighted to be awarded Kawasaki After-Sales Dealer of the Year for 2010.

Drayton Croft prides itself on being a business that has time for customers. “We’re certainly not simply order ­takers,” says the firm.

It holds a franchise for MV Agusta bikes. Sales of the Italian marque’s motorcycles have exceeded expectations and the dealership was recently visited by MV’s CEO Giovanni Castiglioni.

“We will go the extra mile for anyone buying one of these stunning MV ­machines,” says Drayton Croft.

www.draytoncroft.com