Destination Dealer: BMW Motorrad Park Lane

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MCN Destination Dealers have set themselves apart by constantly striving to improve and enhance their customer service. MCN can say with confidence that they are well worth a visit – whether its for a great deal or just a tasty burger.

BMW Motorrad Park Lane is based within prestigious Mayfair in the heart of London’s West End and is the only premier dealer and Flagship for BMW Motorrad in the City. For over 10 years Park Lane has been delivering exceptional customer service, and aims to be the best BMW Motorrad dealer in the country by exceeding customer expectations.

The showroom on Park Lane displays all the latest models in the BMW range, and has an excellent array of Approved Used Motorcycles, along with a selection of rider wear and made-to-measure leathers plus performance parts and accessories.

Currently on display are a number of ‘Park Lane Individual’ motorcycles, showcasing a custom painted R1200GS, Black Graphite finished S1000RR and one of the very special BMW Park Lane Team Vari-Trac racing S1000RR Stocksport bikes (this one is signed by WSB legend Troy Corser).

With the phenomenal success of the BMW S1000RR, Park Lane has taken it one step further by offering customers who purchased a new S1000RR the opportunity to ride their bikes on specially arranged customer track days at either Brands Hatch or Silverstone. BMW Park Lane has also branched out into racing by entering the S1000RR into the MRO Stocksport 2010 Championships.

The BMW Park Lane Team Vari-Trac S1000RR race bike has attracted such interest that you can now purchase six different levels of BMW S1000RR from Park Lane. These range from a BMW S1000RR ‘Sport’ right up to the ‘Sport Stocksport Plus’ version which would be set-up especially to your style of riding by the race team technicians, ready for the road or track.

If being unique and changing the look or feel of your bike is your thing, then Park Lane Performance Parts and accessories are available. BMW Motorrad Park Lane supplies Arrow and Akrapovic exhausts, is an official distributor for Alpha Racing components, also Team Vari-Trac racing inspired Park Lane Performance Exhaust systems, race plastics and custom paintwork to suit your bespoke requirement.

After purchasing the bike you always wanted, the exceptional service doesn’t stop there. BMW Motorrad Park Lane has a state-of-the-art aftersales facility in Battersea to make maintaining your bike that bit easier, opening times to suit your working hours (7.30am to 6.30pm); changing rooms with lockers to store your gear; licensed cab to drop you to the tube station; loan bikes to keep you on the move; plus complimentary tea/coffee and breakfast also available.

The friendly aftersales team are always on hand to assist with your queries and any servicing needs that you may have. The workshop consists of a master technician, four senior technicians, two technicians and two apprentice technicians.

Also on site BMW Park Lane has its own MoT and tyre changing facilities, along with a dedicated sales advisor should you wish to discuss or demo a new bike whilst yours is being worked on.

BMW Park Lane endeavours to provide outstanding value with excellent service whether you are interested in a new bike, Approved Used BMW Motorcycle, parts and accessories or servicing.

To help with environmental issues they are offering a ‘Part Exchange Programme’ on rider wear, with trade-in value of up to £50 for helmets or jackets, £30 for trousers, £10 for boots or gloves towards purchase of new gear. Exchanged clothing is recycled through charity. Helmets are destroyed.
n Visit www.bmwmotorradparklane.co.uk for all current offers, new and used bikes and more.