Ducati Multistrada 1200 beats sales expectations

Ducati has announced the new Multistrada 1200 has beaten sales targets in the UK by more than 20% with 40% of owners new to the Italian brand.

So far more than 500 Multistradas have been sold in the UK – 70% have been the S model (split between the Touring and Sport models) which means the vast majority of bikes sold so far have been the higher spec version.

Although ‘S’ models are still in high demand, customers can expect to order one now and take delivery by September or October. Base models in standard version or with ABS and are now available subject to individual dealer stock levels.

A Ducati statement said: “The new Ducati Multistrada has already proved to be a remarkable success with sales for 2010 expected to exceed previous sales forecasts by more than 20%.

“Despite the Multistrada only being on the UK market for a few months, demand has often outstripped supply as bikers have flooded dealers with orders for this unique motorcycle.

Ducati UK has worked closely with the factory to make sure that dealers receive bike allocations on time.

“Despite the increase in forecasted sales Ducati UK has been able to keep pace with orders and fulfil customer expectations by securing an additional 100 bikes for the UK market to be delivered in September.

“For Ducati the Multistrada has not only been a sales success but also has successfully converted buyers from other brands with many purchasing a Ducati for the first time.

“Early indications suggest that over 40% of Multistrada buyers are new to the brand.”