First consumer product launched with d3o 'custard' armour

The new 2010 Firstgear line of jackets incorporates the revolutionary new type of armour protection from d3o. 

D3o Intelligent Shock Absorption is a patented, shock absorbing material, engineered with intelligent molecules that flow with you as you move, but lock together on impact to absorb energy. 

The material is rate sensitive which makes it soft and flexible when moved slowly. 

However, when impacted at a high rate of speed, the molecules lock together making the material an excellent shock absorber. 

The entire process occurs in less than 1 second and the material returns to its original soft state as soon as the impact is over.

“We are very excited to add d3o armour into our Firstgear street apparel,” said Steve Johnson, distributor of Firstgear clothing.                      

“The 2010 Firstgear TPG Jackets for Men and Women takes the product to a whole new level in terms of fit and creature comfort.

“A key part of that change is the integration of d3o armour. The jackets are lighter, less bulky and more flexible for a comfortable fit. Add to that d3o is CE approved, providing superior protection and you have a revolutionary product.”

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