Arai tops bike helmet satisfaction survey

For the eleventh consecutive year, Arai has come out on top of the JD Power and Associates 2009 Motorcycle Helmet Satisfaction Study, further cementing the brand’s long-held position as the world’s best crash helmet.

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The wide-ranging J D Power study examines 11 key areas of owner satisfaction; ventilation/air flow, quietness, de-fogging, face shield draught-proofing, ease of replacement and scratch-resistance, colour/graphic design and scratch resistance of shell, strap fastening plus helmet weight and overall fit and comfort.

The study is based on responses from more than 4,600 purchasers of new, 2008 model-year motorcycles who provided information about their most recent helmet purchase experience and helmet use.

With a score of 830 on a 1,000-point scale, Arai achieved the greatest overall score and was particularly credited for performance in the ventilation and design and styling factors.

“Arai continues to improve in the areas critical to customer satisfaction, which has further differentiated it from other manufacturers,” said Tim Fox, research manager of the powersports practice at J.D. Power and Associates.

“Arai’s focus on fit and comfort—the most important consideration when purchasing a motorcycle helmet—and its ability to cater to different types of riders has given the manufacturer a consistent edge in satisfying customers.”

John Wakefield, Managing Director of UK Arai importer Phoenix Distribution, was elated with the result; “You can’t argue with public opinion!

“Though it seems unbelievable for one brand to top the J D Power Survey for eleven consecutive years, it is testament to the amount of R&D that goes into each and every Arai.

“This is a traditional company who really do listen to their customers whilst always striving to improve; a fact that has clearly been reflected in this survey.”

The results of the 2009 J D Power Motorcycle Satisfaction Study can be seen at www.jdpower.com

For more information on Arai products contact 01782 569 800 or visit www.whyarai.co.uk