Pirelli support ‘Get On’ campaign

Pirelli Moto have committed funds and support to ‘Get On’, the Motorcycle Industry Association campaign to get Britain biking.

The company, which is part of Pirelli UK Tyres Ltd, is responsible for Pirelli and Metzeler motorcycle tyre brands in the UK.

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The industry wide campaign, which promises to allow people from all over the UK to get on a motorcycle or scooter for the first time, is seen by Pirelli Moto as an important part of the diverse UK market.

The company has class leading tyres for all machines including supersport, touring, commuting, off-road and scooters.

The Get On Campaign, which was launched to the trade and media one earlier this month, will promote motorcycling to a wider audience and ultimately give tens of thousands of people a first riding experience, through professional training centres across the UK.

The initiative has the full backing of the UK’s major motorcycle distributors including BMW, Kawasaki, Harley-Davidson, Honda, Piaggio, Suzuki and Yamaha.

The campaign is designed to drive new enquirers to a website designed for the new to biking public and can be viewed at www.geton.co.uk.

The Pirelli Moto Get On partnership allows both the distributor and its dealers to demonstrate their support for the campaign through point of sale and promotional literature.

Steve Kenward, Motor Cycle Industry Association Chief Executive, commented; “It’s very important that major brands such as Pirelli and Metzeler are backing the Get On campaign, it adds credibility to what the industry is doing- effectively looking for new blood and ‘growing the market’.”

Gianmarco Spigolon, Director of Pirelli Moto UK, concurred, “We are fully supportive of the Get On Campaign we all have to look to the future and not just our current bikers.

“It’s a very forward-looking initiative and reflects our own philosophy of innovative marketing plus dealer support.”