A1 safety signs considered “dangerous”

The Highways Agency is preparing to rip up 20 road-side signs in Northumberland, because it believes drivers are suffering from information overload, and so are ignoring safety messages displayed on the signs.

Safety slogans were erected on the signs on a single-carriageway stretch of the A1 in the 1990s in a bid to cut the number of casualties on the road, and justify the use of speed cameras.

Messages included details of the number of casualties on the road, with other signs advising motorists to slow down.

The Highways Agency notes that the messages now seem to be going over driver’s heads, and have branded the signage as dangerous as a result.