Harley Davidson complete purchase of MV Agusta

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Harley-Davidson has today completed the £55 million purchase of MV Agusta from private hands of owner Claudio Castiglioni.

Harley has acquired 100 percent of MV Agusta Group shares for a total cost of approximately 70 million euros ($108 million), which includes the paying of existing bank debt for approximately £35 million debts.

“We are thrilled to welcome the MV Agusta family of customers and employees into the Harley-Davidson family of premium motorcycle brands,” said Harley-Davidson, Inc. Chief Executive Officer Jim Ziemer.

“Our primary focus with this acquisition is to grow our presence and enhance our position in Europe as a leader in fulfilling customers’ dreams, complementing the Harley-Davidson and Buell motorcycle families,” Ziemer said.

Harley-Davidson has named Matt Levatich as Managing Director of MV Agusta Group. Levatich, 43, joined Harley-Davidson in 1994 and has served in a variety of roles, including significant positions in Harley-Davidson Europe sales and marketing, based in England.

He headed Harley-Davidson materials management as Vice President for four years and most recently was Vice President and General Manager of Parts and Accessories and Custom Vehicle Operations.

Andy Downes

By Andy Downes

Former MCN Senior Reporter