Campaign for more protection

London riders are being targeted in a new campaign to encourage riders to wear more protective clothing.

The campaign is hoping to make riders who don’t wear protective gloves, boots, jackets and trousers see the injury risk that they are putting themselves at. The campaign will also target car drivers to show them how vulnerable riders are.

The campaign will be based around posters (shown) placed in public places and pubs, bars, shopping centre, radio adverts, and scooters towing promotional trailers.