Adult anti-speeding film

The Danish Road Safety Council has designed a new campaign to beat speeding motorists.

The aim is to draw road users to speed signs and speed limits in Denmark.

Around seven out of 10 motorists still speed, despite a decrease in violations.

To highlight their campaign, the Danish Road Safety Council has made a short movie.

WARNING: THIS MOVIE CONTAINS ADULT CONTENT

Click here to watch.

What do you think about this Danish initiative? Do you think organisations such as BRAKE in the UK should be running similar campaigns? Let us know by emailing mcn.letters@emap.com