Ducati shows huge loss

Ducati has announced its financial results for 2005 revealing bike sales down 16 percent in the UK and a massive 41.5 million Euro (£28.5 million) loss.

The Italian firm is in the middle of transferring its ownership from an American investment group back to Italian hands but the 2005 figures are less then encouraging.
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Despite a massive growth in sales in the US (up 25%), sales in most of the rest of the world have fallen.

Benelux sales were down 17.2%, the UK down 16.2%, Germany down 15.2%, Italy down 14.7% and in Japan down 5.5%.

Falling sales combined with a reduction in the parts business resulted in a massive 41.5 million Euro Net loss compared to the 3.5 million Euro Net loss made by the company in 2004.

The firm has approved a raft of measures to attempt to turn around the losses including “concentration in the high end of the market, with particular emphasis on improving margins, generating cash flow and reducing the company’s structural costs”.