The bike's the TV star

A bike is to star in yet another nationwide TV ad – this time appearing as the vehicle of choice of smart, young free-thinking individuals.

The new 30-second Lloyds TSB mortgage ad shows a man in his early 30s leaving work in the city on his BMW R1200 RT. The camera follows him as he rides along picturesque and remote country roads before arriving at an ‘inspirational’ new home.

It will be on screens for the next six weeks.

Lloyds TSB Brand Communications Manager, Eithne Anderson explained: “The Lloyds TSB ‘You First’ campaign explains ways in which the bank delivers a personal and modern experience to its customers. To that end, a top of the range BMW motorbike was considered an excellent brand fit.”

Er… our thoughts exactly…

Whatever the case it’s another great example of bikes being used to add cool to a product – which has to be good news for encouraging more people to join us.

If you know someone who fancies a first lesson on two wheels – free – click here, or see the link, right.