Rumours of Ducati sale start

The future of Ducati could be put in jeopardy if rumours of a pull-out by parent company Texas Pacific Group prove true.

The BBC is reporting that the Texas Pacific Group is looking for buyers for its 33.5% shareholding in Ducati. Click on the link http://news.bbc.co.uk/1/hi/business/2202841.stm to read it in full. We’ll bring you more on this story as soon as we get it.

The news comes in a week when Ducati has been voted the coolest brand in Britain. The marketing company Superbrands picked a panel of judges from the UK’s hippest people and they selected the desirable Italian marque as the most deserving.