What UK dealers are saying…

Simon Dixon, managing director of Dixon Motors:

” It’s brilliant news for the customer. The firms can keep the brands separate, but share components, research and logistics.

” I think we’ll see some key components remain the same – like Audis and VWs for example – but the overall effect will be to lower the costbase of the bikes.

” We’ve seen car manufacturers pool their resources very effectively – and it was only a matter of time before bikes did it too.

” It should give us more purchasing power; it certainly didn’t do us any harm buying cars!

” We will be able to get some real bulk discounts. This will bring the two bikes to the customer even cheaper.

” Also it’s better for us all because combined Suzuki and Kawasaki are far more financially stable. By leaning on each other we can all be reassured that will be no surprises, like going out of business or market withdrawals.

” They already know that making the same model with a different badge won’t work.

” The two brands have got some of the most tremendous loyalty I’ve ever known,.

Paul Ingram, general manager, D&K, Staffs:

” A reduction in the firms’ costs should see a global reduction in prices, but I don’t think the impact will be noticeable in the short-term.

” The real impact is a couple of years away.

” Two heads are definitely better than one here though – especially in research and development.

” It’s great news. This could even dictate lower prices for their rivals and will mean even greater savings on our parallel machines. ”

Des Gregory, sales manager, Lloyd Cooper, Watford:

” I can see why they are tying up, they must be keen to reduce costs in a relatively small market compared to the car world where this is common.

” I don’t see either brand name disappearing as they both have a very loyal following. Many of our customers buy Kawasaki every time. They wouldn’t want Kawazuki on the tank. If it means cheaper bikes and parts in the future, then I’m all for it. ”