Subscribe & Ride: Beat the cost-of-living crisis

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Times are hard right now and everyone’s feeling it, including bikers. Spiralling inflation, bloated energy bills, mounting food and fuel costs – the cost-of-living crisis is well and truly with us and doesn’t look like it’s going away. The lesser ridden motorcycle in the garage is starting to get eyed as an expense that isn’t needed…but fear not, MCE’s Subscribe & Ride is the UK’s first usage-based insurance and is here to keep bikes on the road.  

Subscribe & Ride is unlike any other motorcycle insurance product on the market because customers are in control of their costs.  They simply pay one initial payment when the subscription is started, which can be as low as £20 and then a pay-per-mile cost every month for as long as their subscription lasts, that’s it.

Standard insurance products use something called ‘agreed milage’ as one of the metrics to work out what a customer should pay in premium. If a customer is unsure of how many miles they will ride that year, they might opt to guess, for example 5000 miles. If they then only ride 3100 miles – with Subscribe & Ride they may have saved themselves some money.

The cost-of-living crisis might be forcing some bikers to SORN their machines until better times, this still requires insurance. Why buy SORN insurance and take the bike off the road when with Subscribe & Ride it will be covered when parked up and if they want to go for a ride, they can, and just pay for the miles they ride.

Subscribe & Ride is perfect for low milage riders, classic bike owners or riders who put their pride and joy away for the winter. It also has other great features such as no cancellation fees.

Alan Atkins, MCE Insurance’s CEO, commented:

“The current cost-of-living climate in the UK is tough, that’s why it’s more important than ever to get out and forget it all with a blast on two wheels. MCE want to give UK bikers an alternative to normal insurance, something they can control. They can choose when to spend and when not to. Most importantly we’re hoping this product can help people keep their bikes on the road, where they should be.”

To learn more and get a quote for Subscribe & Ride visit MCE’s website today by clicking here: Subscribe & Ride


Subscribe & Ride from just £20

First published March 8, 2023

MCE Insurance’s Subscribe & Ride is a revolutionising the way motorcycle insurance works. For too long bikers haven’t had a flexible option for how to control their insurance costs. Subscribe & Ride changes everything, as it’s the UK’s first usage-based motorcycle insurance.

Released in January 2023, Subscribe & Ride is only available direct through MCE’s website and does not appear on Price Comparison Websites. Customers can get a quote in under 5 minutes through MCE’s quote form which is designed specifically for bikers. They will then get a price based on their details. Unlike standard insurance policies with monthly and annual premiums, Subscribe & Ride has a super simple payment structure. One initial payment when the subscription is started, which can be as low as £20 and then a pay-per-mile cost every month for as long as their subscription lasts, that’s it.

The initial payment covers the cost of the MileMate, a device which is attached to the customer’s bike and then linked to the MCE mobile app, which then counts the miles they ride. It also covers the bike for fire and theft when it’s parked up. The pay-per-mile cost gives comprehensive cover when the customer is on the road.

Subscribe & Ride is perfect for low milage riders, classic bike owners or riders who put their pride and joy away for the winter. It also has other great features such as no cancellation fees.

Alan Atkins, MCE Insurance’s CEO, commented:

“This product is all about giving bikers another option of how to pay for their insurance. We wanted it to be flexible and use our state-of-the-art technology driven systems to give bikers an easy to use, great insurance experience. We’ve worked closely with our insurance partner Sabre PLC to make sure that bikers get a fair deal and will continue to improve our offering. We just want as many people to try it as possible now, this is the future of motorcycle insurance.”

To Learn more and get a quote for Subscribe & Ride visit MCE’s website today by clicking here: Subscribe & Ride